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Just finishing a rough draft of 'Branding Handcrafted West African Shea Butter', which I will be presenting next Wednesday at Global Shea 2010. I am really looking forward to my first trip
to Mali. I am also very excited about the excellent training workshops
that will cover topics including:
  • Trade Show Training
  • Improving Quality of Hand Crafted Shea Butter
  • Certification Production and Process
  • Formulation and Soap Making
  • Brand Development
  • Preparing Business Plans and Obtaining Financing

This year some well known names in the body care business from the United States and Europe will be in attendance.

Companies like The Body Shop will be leading a session on Packaging and labeling, Oxfam, Root Capital Financing, Shea Butter giants like AAK, Shipping Companies including DAMCO and Maersk just to name a few.

This is a great opportunity to talk to the major players and learn a thing or two to move our business forward.


Fellow Indie, Lela of Bella Lucce will be presenting on the 'Opportunities for Shea Producers in the
International Markets'. Lela and I plan on hanging out and having some
fun during the conference.

I'll be heading out tomorrow evening, so stay tuned for lots of photos, sights and sounds from Mali.

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