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Carol Roth Features EditCopyProof's Response To The Question: What Are The Biggest Challenges Facing Solopreneurs?
If you haven't heard of Carol Roth, she delivers tough love on business and entrepreneurship.
This week Carol's blog featured input from 122 of her community of contributors that answers the query: What are the biggest challenges facing solopreneurs? There's such wisdom here; don't miss it. Entry #44 "Solopreneur Sanity Using Heart" reveals my insight based on serving the unique needs of evolutionary entrepreneurs. Enjoy!
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Comment by Charlon Bobo on February 4, 2012 at 12:36am -
Thanks, dM! "Heart-focused" copy means that the intent is based in integrity. In no way is this approach mamby-pamby, weak, or ineffective. It is a new paradigm business approach to conducting business with an emphasis on service, instead of sales. What's incredible about this method is that it actually increases results! Customers feel when they're being sold and the resonance is actually a DISincentive to purchasing from providers who are still operating with this mentality. Fascinating, isn't it?!
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Comment by dM, CEO on February 3, 2012 at 10:22pm -
Congratulations on being included, Charlon! I love your tips on "heart-focused" copywriting. Sleek!
Bramble Berry
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