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Robert Ray commented on Laureen L. Falco's photo

do you sell these? maybe I could order. (?)

Train Candles

Oct 6, 2011

Laureen L. Falco commented on the blog post 'How to Market a Local Craft Show'

Thanks Donna Maria. I appreciate your comments. I learned so much about marketing a show by being the Finance Director & Webmaster for our local Nutcracker Shoppe Christmas Bazaar. The interesting thing is that people on our…

Jan 14, 2011

How to Market a Local Craft Show

I participate in a number of local craft shows in the Houston area. I make soy candles and design jewelry products. I've been selling my crafts in local craft shows for about seven years now. I use to think getting accepted in a local show (which can be challenging) was the trick to selling my crafts. Getting in the show is just the first part. Getting the show advertised, marketed and bringing the right audience to the show is even more important. Here are my top priorities on how organizers…See More

A blog post by Laureen L. Falco was featured Jan 14, 2011

2 Comments

dM, CEO commented on the blog post 'How to Market a Local Craft Shw'

Great post, Laureen! I especially love the reminder that a website is not longer solely a sales tool. The shopping cart is secondary. If a website does not provide ways for people to learn new things, be entertained, and pave the way for them…

Jan 14, 2011

How to Market a Local Craft Show

Blog post by Laureen L. Falco Jan 14, 2011

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Photos posted by Laureen L. Falco Dec 27, 2010

Laureen L. Falco commented on the blog post 'How To Market A Craft Show So You Can Make More Money'

Thanks Charlene. The show already had a great following & great members, they just needed help with the finance and Online marketing. It definitely was a challenge for me, but one that I feel really proud of. A lot of the members thanked me for…

Nov 24, 2010

IBN Member Charlene Sevier commented on the blog post 'How To Market A Craft Show So You Can Make More Money'

It sounds like you were smart in how you went about it and it's nice to hear that your efforts paid off. It's also good that you did an analysis after the fact as to what led to the increase in sales. I'd love to participate in a show…

Nov 24, 2010

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State the name of your business. If you don't have a business, please state that. If you write something odd, for example "freelancer," or "I'll tell you later," your request to join will not be accepted.: Lyrical Concepts

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Laureen L. Falco's Videos

El Lago Nutcracker Shoppe

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Interview - Laureen Falco - The Art of Soy Container Candle Making DVD

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Selling Soy Candles at CenterPointe, Houston, TX - Healing Expo

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Laureen L. Falco's Blog

How to Market a Local Craft Show

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Posted on January 13, 2011 at 11:00pm — 2 Comments

How To Market A Craft Show So You Can Make More Money

As most of you know, I participate in a number of arts and craft shows during the fall holiday season. I make beautiful soy candles, jewelry and I also sell my wonderful DVD “The Art of Soy Container Candle Making.”

Since I’m also a CPA by trade, I volunteered to help the local “Nutcracker Shoppe” with the Finance Director position, and also with internet marketing. I sat down with one of the long-time members, and worked on how to design a new website for them. We determined how… Continue

Posted on November 23, 2010 at 1:00am — 2 Comments

What Is "Social Media" and Why Should You Use It?

"Social Media" is the latest in buzz words in the Internet networking genre. So, what is "social media", exactly? Here's the definition:

Social media are primarily Internet and mobile-based tools for sharing and discussing information with others via integration of technology, telecommunications, and the construction of words, pictures, videos and audio.

Okay, so you're talking Facebook, Twitter, MySpace, and all those sites that your children & "young people" use.… Continue

Posted on September 24, 2010 at 11:38am

Everyday Miracles

Every single day I wake up and think to myself - "What is going to be my miracle today?" I meditate, and listen to beautiful music, and go through the steps of what I need to accomplish that day. I lay in my bed and think of all the adventure I'm going to have, even if it's just going to the grocery store, cleaning the house, going the chiropractor, or just doing the mundane things of every day life. I always think - what miracle is going to happen today? What great, unexpected thing is going… Continue

Posted on September 10, 2010 at 4:21am — 2 Comments

Tips on Producing a "How To" Video

A few years ago, I decided to film a "How to Make a Soy Candle Video" entitled "The Art of Soy Container Candle Making." It was a tremendous learning experience, especially for my first product to be sold over the Internet. Here are some valuable tips that I would love to share with you.

Research. In order to be clear about what you want to present in a "How To" video - check out the competition! See what others are doing. With the Internet, it's so easy now. Search "YouTube" videos,… Continue

Posted on July 31, 2010 at 5:50pm — 5 Comments

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At 12:37am on December 17, 2009, amina bint abdullah S. said…: UMm wow awesome

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