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Laureen L. Falco Female Houston, TX United States: Share on Facebook

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Robert Ray commented on Laureen L. Falco's photo

Train Candles

"do you sell these? maybe I could order. (?)"

Oct 6, 2011

Laureen L. Falco commented on the blog post 'How to Market a Local Craft Show'

"Thanks Donna Maria. I appreciate your comments. I learned so much about marketing a show by being the Finance Director & Webmaster for our local Nutcracker Shoppe Christmas Bazaar. The interesting thing is that people on our…"

Jan 14, 2011

A blog post by Laureen L. Falco was featured

How to Market a Local Craft Show

I participate in a number of local craft shows in the Houston area. I make soy candles and design jewelry products. I've been selling my crafts in local craft shows for about seven years now. I use to think getting accepted in a local show (which can be challenging) was the trick to selling my crafts. Getting in the show is just the first part. Getting the show advertised, marketed and bringing the right audience to the show is even more important. Here are my top priorities on how organizers…See More

Jan 14, 2011

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dM, CEO commented on the blog post 'How to Market a Local Craft Shw'

"Great post, Laureen! I especially love the reminder that a website is not longer solely a sales tool. The shopping cart is secondary. If a website does not provide ways for people to learn new things, be entertained, and pave the way for them…"

Jan 14, 2011

Laureen L. Falco posted a blog post

How to Market a Local Craft Show

Jan 14, 2011

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Laureen L. Falco posted photos

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Dec 27, 2010

Laureen L. Falco commented on the blog post 'How To Market A Craft Show So You Can Make More Money'

"Thanks Charlene. The show already had a great following & great members, they just needed help with the finance and Online marketing. It definitely was a challenge for me, but one that I feel really proud of. A lot of the members thanked me for…"

Nov 24, 2010

IBN Member Charlene Sevier commented on the blog post 'How To Market A Craft Show So You Can Make More Money'

"It sounds like you were smart in how you went about it and it's nice to hear that your efforts paid off. It's also good that you did an analysis after the fact as to what led to the increase in sales. I'd love to participate in a show…"

Nov 23, 2010

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State the name of your business. If you don't have a business, please state that. If you write something odd, for example "freelancer," or "I'll tell you later," your request to join will not be accepted.: Lyrical Concepts

Share what state or country are you located? This will help you connect with other people in your local area. BELOW, please browse your computer to add a photo of you -- not your pet or your child or a magazine photo. The file should be .jpg, .gif or .png. There are thousands of people from all over the world learning, networking, and sharing here. We require that you disclose who you are so that we can maintain a safe and open atmosphere where people can enjoy connecting without worrying that they will be spammed or otherwise harassed. We want you to join us, but if you won't tell us who you are, this is not the place for you. Thank you!: I Agree

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How to Market a Local Craft Show

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Posted on January 13, 2011 at 11:00pm — 2 Comments

How To Market A Craft Show So You Can Make More Money

As most of you know, I participate in a number of arts and craft shows during the fall holiday season. I make beautiful soy candles, jewelry and I also sell my wonderful DVD “The Art of Soy Container Candle Making.”

Since I’m also a CPA by trade, I volunteered to help the local “Nutcracker Shoppe” with the Finance Director position, and also with internet marketing. I sat down with one of the long-time members, and worked on how to design a new website for them. We determined how… Continue

Posted on November 23, 2010 at 1:00am — 2 Comments

What Is "Social Media" and Why Should You Use It?

"Social Media" is the latest in buzz words in the Internet networking genre. So, what is "social media", exactly? Here's the definition:

Social media are primarily Internet and mobile-based tools for sharing and discussing information with others via integration of technology, telecommunications, and the construction of words, pictures, videos and audio.

Okay, so you're talking Facebook, Twitter, MySpace, and all those sites that your children & "young people" use.… Continue

Posted on September 24, 2010 at 11:38am

Everyday Miracles

Every single day I wake up and think to myself - "What is going to be my miracle today?" I meditate, and listen to beautiful music, and go through the steps of what I need to accomplish that day. I lay in my bed and think of all the adventure I'm going to have, even if it's just going to the grocery store, cleaning the house, going the chiropractor, or just doing the mundane things of every day life. I always think - what miracle is going to happen today? What great, unexpected thing is going… Continue

Posted on September 10, 2010 at 4:21am — 2 Comments

Tips on Producing a "How To" Video

A few years ago, I decided to film a "How to Make a Soy Candle Video" entitled "The Art of Soy Container Candle Making." It was a tremendous learning experience, especially for my first product to be sold over the Internet. Here are some valuable tips that I would love to share with you.

Research. In order to be clear about what you want to present in a "How To" video - check out the competition! See what others are doing. With the Internet, it's so easy now. Search "YouTube" videos,… Continue

Posted on July 31, 2010 at 5:50pm — 5 Comments

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At 12:37am on December 17, 2009, amina bint abdullah S. said…: UMm wow awesome

At 10:36am on February 2, 2009, dM, CEO said…: Greetings and Welcome to our website!

I'm so glad you're here! There are lots of fun and exciting things to do and people to meet. Here are a few suggestions to get you started. First please understand that joining this site does not make you a member of the Indie Beauty Network. You are our welcome guest here, but if you want to join the Indie Beauty Network, a membership application and annual membership dues are required. You can find out more at our flagship website at this link: http://www.indiebeautynetwork.com/channel-ibnyou/join.asp. Now, more ways to use this site and connect to people who are member of IBN!

First of all, we are currently advocating against the FDA Globalization Act of 2009, a bill introduced into Congress this week which would put decimate the handmade, independent and artisan cosmetics industry. Please visit this site often and subscribe to my blog for updates.

Here are some fun things you can do at this site!

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And of course if you wish to join the Indie Beauty Network, there's information about that in our About page too!

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Oh! And if you're on Twitter, I'd like to connect with you there so please follow me and I'll follow you back!

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On behalf of the hundreds of members of the Indie Beauty Network, I want you to know that we are glad you are here. Please do not hesitate to call on me or any IBN member to let us know how we can serve you.

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