The Handmade Beauty University (HBU)
Now Enjoy HBU Online! Take Classes Whenever You Want From The Comfort Of Your Own Computer!
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Frequently Asked Questions
Handmade Beauty University classes are now offered online so you can take them wherever and whenever you want. Learn at your own pace and on your own schedule! Now you can enjoy HBU on your own terms, planning classes around your family and job responsibilities, on the days and times most convenient for you!
Learn on your own schedule and build your business around your family at a pace that makes sense for you. HBU is the first and only program of its kind in the world, offering you the benefit of years of experience from the convenience of your own home or office. In 8 1-hour online seminars which you can take at your own pace, you'll learn how to move beyond "Betty's Lotion" to separate your business from the pack.
You may be in business, but if you don't understand how business works, you cannot be successful. At HBU, you'll learn how business works and you will discover such things as:
- How to set up the best business structure for you
- How to choose the right target market
- How to create your own marketing and PR materials
- How to launch a website that gets results
- How to generate more referrals
- How to label your products to comply with FDA regulations
- An hour of FREE email coaching (a $150.00 value!)
- Written class notes for each chapter
- Much more!
Before registering, please read our FAQ which contains helpful information about our cancellation policy and 100% money back guarantee! To read more about how HBU classes work, review our FAQ here.
You can read all about HBU's exciting classes on this page. Pricing information is on our Registration Page. When you're ready to register, click here!
HBU TELENAR SCHEDULE1. So You Think You Want To Own A Handmade Beauty Business??! (Moving Beyond "Betty's Lotion")
2. Setting Up Your Business Structure &
Minimizing Personal & Business Liability (Covering Your Assets)
3. Labeling Your Products In Accordance With FDA Regulations (A Dirty Job But Someone's Gotta Do It!)
4. Branding & Trademarking (When Good Things Happen To Your Good Name)
5. Internet & Website Solutions & Email Newsletters (Untangling The Web We Weave)
6. Publicity & Public Relations (The OR of PR)
7. The Importance Of Pricing Goods For Sale
(Who Wants To Be A Millionaire?)
8. Building Your Business Through Referrals & Effective Networking (Schmooze Or Lose)
BEST VALUE!!
Each class can be purchased individually or you can purchase all 8 classes!! IBN members save 30% when you purchase all 8 telenars! Non-members save 10%! This is the best value for everyone! You get:
- 10% discount on the series of telenars
- Your HBU spiral bound notebook with all chapters
- FREE 1 hour of email coaching with dM ($150.00 value) during the semester
- and MORE!!
There's no better investment you can make in the future of your handmade beauty business!! Backed by a 100% satisfaction guarantee! To register, click here.
1. So You Think You Want To Own A Handmade Beauty Business??! (Moving Beyond "Betty's Lotion")
You know your passion is handmade beauty! You have perfected some recipes and are receiving rave reviews from friends and family members. The holidays are approaching -- can you make some money this year? Can you make some money next year? Now is the time to get serious about business and this module is designed to help you move beyond "Betty's Lotion" to take the steps needed to position your business for the duration. This telenar is perfect for those who are thinking about starting a business, are new to the industry or who have already started their business but could use some help making it fresh and fun again.
Some Of What You Will Learn In This Class
- how to adjust your mindset for business success
- how to receive confirmation that the handmade beauty business is for you
- how to avoid the 10 most common handmade beauty business mistakes
- the 3 things you absolutely MUST do to succeed in the handmade beauty business
- how to prepare yourself for the competition
2. Setting Up Your Business Structure & Minimizing Personal & Business Liability (Covering Your Assets)
Every one and every thing has a structure -- a framework which they inhabit. And just like we humans are situated inside of our own personal structure (our body), a business must have a structure in order to function as well. A business without a structure is like a house built out of straw. It may stand for a while, but eventually, it will wither under the stress of lack of foundation. This telenar will review the various business structures and help you decide which one may be best for you.
Some Of What You Will Learn In This Class
- the benefits of formalizing a business structure
- the various business structures that exist in the US
- the most important factors to consider when selecting a business structure
- how to form and organize the two most common business structures
- the tax implications of various business structures
3. Labeling Your Products In Accordance With FDA Regulations (A Dirty Job But Someone's Gotta Do It!)
Every business that sells products to consumers must comply with some federal government regulations having to do with labeling. The reasons for this are obvious: educated consumers are the best customers and beauty products manufacturers have the privilege and the duty of providing them with at least the minimum amount of information required by the Food & Drug Administration. This module discusses all of the resources you need to consult in order to comply with FDA rules and regulations, and what's more -- it makes it easy to understand so you can stop pulling your hair out!!
Some Of What You Will Learn In This Class
- a brief history and review of the FDA rules that apply
- all of the required resources to comply with cosmetics labeling laws
- clarification of the "soap exemption"
- how to comply with various state labeling and/or registration rules
- what to do when the law is unclear on a labeling point
- an introduction to bacterial growth and product testing
4. Branding & Trademarking (When Good Things Happen To Your Good Name)
Trademarking and branding are two of the most significant tools used to characterize the public perception of your personality and abilities, as well as of the products you sell. What do you want people to think about when they hear your business name or see your products? Of course you want them to think positively, and this telenar will show you how to do that.
Some Of What You Will Learn In This Class
- what is branding and how do create one?
- how to make your brand work for you, every hour of every day
- how to brand yourself as "distinct" and special in a sea of other handmade beauty businesses
- how do you legalize your brand?
- a step by step introduction to how the US Patent & Trademark Office works and how to file your own trademark application
5. Internet & Website Solutions & Email Newsletters (Untangling The Web We Weave)
You have a wonderful product and a website with a shopping cart. You even have pretty good traffic statistics. So why isn't anyone buying anything? In this telenar, we discuss how to maximize technology to your benefit as a business owner.
Some Of What You Will Learn In This Class
- the 10 things that make a website lousy and how you can avoid doing them
- how to make people come to your website --- and bring their friends
- how to create and launch a dynamic email newsletter that increases sales
- how to select a good online advertising program
- how to partner with others (at little or no cost) to increase online visibility
6. Publicity & Public Relations (The OR of PR)
You're on a bit of a roll now. People are buying, holiday seasons are busy, the newsletter is garnering more and more new customers each quarter. You have a few really nice customer testimonials and some nice product photos. How can you get your products featured in the magazines that your customers buy without purchasing an ad? This telenar is packed with business-building PR tips!
Some Of What You Will Learn In This Class
- how to publicize your business on a budget
- how to get and keep the attention of members of the press, and get them to call you over and over again
- how to prepare for, deliver and follow up on a successful interview
- how to prepare for interviews
- the "dos" and "don'ts" of dealing with writers and magazine editors
- how to assemble an eye-catching media kit on a budget
7. The Importance Of Pricing Goods For Sale (Who Wants To Be A Millionaire?)
Creating profits starts with one thing and one thing only: pricing. Sure it's important to have a good product and market it well. But if you don't price your products to make a profit, you may be selling a lot, but you're not making any money. And if you don't make money for too long, you won't be in business for too long. This telenar is designed to help you set prices for your products based on the factors that need to be considered before doing so.
Some Of What You Will Learn In This Class
- getting past the "I don't want to be greedy" thing
- the 5 things that must be considered before a price can be set
- how to factor your time and energy into your price
- how to price products to ensure that costs are covered, maximize profits and still attract paying customers
- how and when to know if it's OK to raise or lower prices, and how to do it
8. Building Your Business Through Referrals & Effective Networking (Schmooze Or Lose)
If you could get 10 new paying customers every week and not have to spend a dime on advertising, would you do it? Of course you would!! This telenar will show you how to use effective networking and referral techniques to build your business.
Some Of What You Will Learn In This Class
- why "schmooze or lose" is more than a catchy phrase
- why every person you meet is a potential sale
- how friendships generate new sales
- how incentives generate new sales
- how to turn "small talk" into "big bucks"
9. Preparing A Business Plan That Positions You For Success (Getting Your Ducks In A Row And Making Them Quack)
THIS CLASS IS FREE TO ALL SEMESTER ATTENDEES!
If you fail to plan, you plan to fail. It sounds cliché but it's true. This class combines everything discussed in prior classes to help you create a business plan that positions your business for maximum success. Our business planning discussion outshines all others because not only do we consider your business, but we also consider your life to help you create dM's signature "Lifestyle CEO" business plan -- a plan that lets you build your business around your life instead of your life around your business.
Some Of What You Will Learn In This Class
- how and why you should create your personal Lifestyle CEO business plan
- the 14 crucial sections of your Lifestyle CEO business plan
- how and when to change your business plan to take advantage of new opportunities
- tips on how to analyze the handmade beauty market
- preparing a company overview that inspires you to new heights
- how to identify and describe your target market so you can pursue it aggressively
