NYC Marketing Natural Perfumes w/Charna Ethier

Now that you've made your fabulous perfumes, how do you sell them? Marketing Your Perfumes with Charna Ethier of Providence Perfume Co. tackles the full-spectrum of marketing, publicity and branding of your fragrances. Deemed a one-woman marketing dynamo on a budget, Charna has quickly garnered national attention for her fine natural fragrances. 

Charna will share her secrets to personalizing your goal-driven marketing techniques. Join this high-energy class for invaluable tips presented professionally (in her unique style of honesty mixed with humor):

• Selling your products online.
• Wholesaling your perfumes.
• Creating custom fragrances for salons, spas and/or boutiques.
• Get people buzzing about your perfumes!
• How to implement an effective (albeit shoe-string) advertising budget.
• Learn about the symbiotic relationships between bloggers, critics and perfumers. 
  
• Truthful tips on what to steer clear of when marketing perfumes.
  
• How to incorporate social media marketing.
• Advice to help land your product in the hands of magazine editors.
•  Self-promoting your product gracefully. 
  
•  In-depth coverage of e-commerce building and target advertising.
• Photography and graphic design standards.

Students will leave with a personalized action marketing plan for their business at the close of class.