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INDIE Business MasterMind: Organic Marketing Success!

Event Details

Time: June 2, 2011 from 12pm to 1:30pm
Location: Online
Event Type: mastermind
Organized By: dM, CEO
Join the Discussion: Jun 17, 2011

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Event Description

ALL TIMES ARE EST. This is an IBN members only event. To participate, click here to join IBN today!

According to the Organic Trade Association, U.S. sales of organic food and beverages grew from $1 billion in 1990 to $24.8 billion in 2009, and sales of organic non-food products (including personal care products) grew 9.1 percent in 2009, to $1.8 billion.

Consumers's keen interest in buying products bearing any kind of "organic" label has resulted in confusion and mis-use of the term. This webinar will clear the confusion for you, so you can clear it for your customers.

What you'll learn:

* history and scope of national organic certification program, including the evolution of personal care product certification
* what agencies regulate the use of the term organic
* how the organic supply chain operates
* under what conditions may the term, "organic," and/or the "USDA certified organic" logo legally appear on the label of a personal care product
* what other regulations apply, and what are the exemptions?
* What is the difference between organic processors and organic handlers
* what do regulations (FDA, USDA, FTC, etc.) say about "organic" personal care product labeling?
* how do you apply for and obtain permission to use the organic seal on you products?
* and more!!

About Our Presenter

Our expert instructor for this webinar is Aaron Turner, pictured.

Aaron is a Farm and Processing Program Reviewer for Oregon Tilth, a world leader in organic certification, noted for the integrity of the Oregon Tilth Certified Organic label. He has been deeply involved with the Organic industry for over 10 years, working with many different organic regulations and guiding operations through the organic certification process. Personal Care is a subset of the industry that he has been focusing a lot of energy towards recently, including advising for NSF 305 certification.

How To Get This Information!

IBN members, click here to log in at 12:00pm EST on the day of the event, and join us!

Comment Wall

Comment by Marcia Elston on April 19, 2011 at 8:11pm: Fabulous, Donna Maria. Even if Indie Biz members aren't thinking about organic certification status now, this is groundwork for the future, when it will become even more important.

Comment by dM, CEO on April 19, 2011 at 10:44pm: Marcia, Thanks! I agree it's needed. Even if one does not want to be certified, it's smart to know about it so you can compete more effectively. We have to know about this important aspect of the market even if it's not the specific niche where we are! See you there!!

Comment by Cindy Jones on June 1, 2011 at 2:38pm: Great! I thought this already happened. At the top of the page though it says 12 but at the bottom it says 1:00. Which is it?

Comment by dM, CEO on June 1, 2011 at 2:57pm: It's 12:00pm NOON to 1:30pm EST.

Eastern Time!

Comment by Marianne Wilson Stein on June 2, 2011 at 10:50am: Donna, I would love to attend but have had a show today, been on the calendar for months. Is this something that I can listen to later? Thanks!

Comment by dM, CEO on June 2, 2011 at 10:52am: Marianne!

Of course! Like all of IBN's member webinars, this will be available later today at http://www.privateindie.com. Have a super great show!

dM

Comment by Melissa Rivera on June 2, 2011 at 12:10pm: I must stuck on stupid..I can't log in again. I will try later on tonight to hear it.

Comment by dM, CEO on June 2, 2011 at 3:40pm: Melissa: Not sure what the problem was, but glad we got to talk by phone. Excited to share the audio and Power Point presentation when it's done. It was a very detailed webinar. Aaron was thorough!

Comment by dM, CEO on June 17, 2011 at 1:32pm: IBN members, login to enjoy this webinar here.

If you are not a member of IBN, click here to join and gain immediate access today!

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