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HOW TO: Use Direct Mail To Boost Holiday Sales

Event Details

HOW TO: Use Direct Mail To Boost Holiday Sales

Time: September 13, 2011 from 8pm to 9pm
Location: Online
Website or Map: http://privateindie.com/indie…
Event Type: teleseminar
Organized By: dM, CEO
Join the Discussion: Sep 18, 2011

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Event Description

All times are EST! This is an IBN Member and INDIE Protégé event. For information on joining IBN or becoming a Protégé, click here.

Did you know that people are far more likely to click on a search link for a company if they’ve received a piece of mail from them? Yes, times have changed and direct mail has changed with them, including allowing you to take advantage of targeted household addresses so you can sell more of your products. What better time to make direct mail work for you than the holiday season? Now is the time, and Leigh Cronin is the person to show you how it's done!

What You'll Learn:

- why direct mail works
- how to create a company profile that helps you obtain the best mailing list for your business
- how to systematize your direct mail outreach to grow your online and offline prospect and customer lists
- how to follow up on direct mail campaigns to stay in touch with customers and encourage repeat sales
- how to integrate a direct mail campaign with your FaceBook and other online properties to grow your business
-what you can be doing starting NOW to use direct mail to boost Holiday 2011 sales

You have no idea how much you can accomplish with a postcard these days!!

About Leigh Cronin

Leigh is the CEO of LCronin Marketing, a direct mail marketing consultancy outside Washington, DC. She has over a decade of experience helping small and mid-sized businesses grow using direct mail strategies that work. As a certified United States Postal Service Project Manager, Leigh cut her teeth on our nation's mail system. As a specialist at HintonHill, a direct mail company for many years, Leigh has developed expertise which she now uses to serve companies like yours -- small businesses that want to increase their visibility locally and on the Internet.

How To Join Us

Members and Protégés, click here for the call information.

Comment Wall

Comment by dM, CEO on August 20, 2011 at 8:38pm
Just talked to Leigh. She's very excited about sharing with you. By the way, I forgot to mention that Leigh was one of IBN's first members in the early years so she speaks our handmade beauty language! Even though she doesn't make products to sell anymore, she knows the ins and outs of handmade business, so her sharing will be especially valuable to handmade businesses. Can't wait!
Comment by Yolanda Cathcart on August 25, 2011 at 9:42am
I have to work but I hope it will be recorded.

Yolanda
Comment by dM, CEO on August 30, 2011 at 11:40am
Yolanda, it will be recorded for IBN members and Indie Protégé!
Comment by Yolanda Cathcart on September 5, 2011 at 1:38pm
Don't know how I got my days off confused but I am actually off and can make it. So that is even better.
Comment by dM, CEO on September 5, 2011 at 11:18pm
Yay! Glad you'll be with us, Yolanda!
Comment by Yolanda Cathcart on September 6, 2011 at 8:10pm

I am off on this date also.  So it all worked out and I hope your daughter feels better.

 

Yolanda

Comment by dM, CEO on September 6, 2011 at 8:11pm
Due to circumstances beyond my control, this call, has been postponed to 9/13, 8pm EST. Thank you for your patience!
Comment by dM, CEO on September 12, 2011 at 8:46pm
I appreciate everyone's patience from last week and I'm excited about tomorrow. Can't wait to meet with you then!
Comment by Melissa Rivera on September 13, 2011 at 7:53pm
I am on and ready to go..Notebook and pen are ready too!
Comment by dM, CEO on September 13, 2011 at 8:20pm
Yay Melissa! Great to have you!

Comment

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