How To Assess The Intellectual Property Strength Of Your Brand

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No company can thrive for long without a good brand name. Sounds easy, huh? Well, it can be, but often, it's not.

The road to a solid brand name is filled with speed bumps and pot holes and anyone who promises you that there is a way to avoid them entirely by choosing a good name is not telling you the truth.

There's more to choosing a good brand name than -- well, choosing a good brand name, and we are going to address what you need to know BEFORE you start using the name of your dreams (and after too, because this issue requires you continuous attention).

You'll learn how to choose a name you love, and also, one that can grow with your company. We'll also cover pitfalls to avoid, and take some of your questions.

We will focus on all types of small businesses generally, with an emphasis on those in the health, beauty and lifestyle industries.

About Our Presenter

Annie Tunheim is an intellectual property attorney in Denver, Colorado, who represents small businesses owners in a variety of IP matters, including trademarking, branding and copyright. Annie Tunheim is an intellectual property attorney in Denver, Colorado, who represents small businesses owners in a variety of IP matters, including trademarking, branding and copyright. Annie holds a Bachelor of Arts in Psychology, College of William & Mary, and earned her juris doctorate from the University of Denver College of Law, 2004.

*Disclaimer: Annie Tunheim is an attorney, but she will not be giving legal advice on our call. The information she shares on the call will be general in nature, and may not be suitable for your particular circumstances. It will be informational and not legal advice. Attending the call will not create an attorney-client relationship between you and Ms. Tunheim and the information she will share will not be a substitute for obtaining legal advice from an attorney of your own.

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