Handmade Beauty Connection
February 20, 2006


A Publication of The Indie Beauty Network
ISSN 1530-9630 | Volume 7, Issue 9
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1. IBN Member Update: Welcome New & Renewing IBN Members!
2. Lifestyle CEO Lineup: Paula Deen of Paula's Home Cooking Joins Me On Today's Show!
3. IBN Members To Gather In NYC For Magazine Photo Shoot!
4. Handmade Beauty Product Review: Alpha Skin Care Roundup
5. Handmade Beauty Trivia Question: win something wonderful!
6. Feature Article: Passion, Power and Progress


1. IBN Member Update: Welcome New & Renewing IBN Members!

Welcome Renewing Members!

Essence of Esther | Valerie Yates | Georgia
A family run business that hand makes natural skin care products from scratch; soap, foaming bath oil, bath salts, body scrubs, massage oil, lotion, body creme, butter, balms.

Merriweather's | Shari Manfredi | New York
* Our fresh soaps are handmade and hand cut. Our creams and other skin care products are made in small batches and are not warehoused so we are bringing a truly fresh product to our customers.

Adassa James Institute | Maureen Wendy Dearborn | Nevada
* Specializing in the production of individual handmade customized aromatherapy skincare solutions. Aji’s definitive approach to handmade skincare recognizes that “one product” doesn’t suit every skin type and each individual has different needs and requirements. Our unique Aromaprofiling Skin Analysis based on age, physiological/psychological seasons, lifestyle, skin type and geographical location generates a botanical profile from which we select our raw ingredients and essential oils for formulations and customization.

Wheaton Soapworks | Jane Kern Brooks | Illinois
* An 11-year old cottage industry that prides itself in the formulation of luxurious products for the skin. Our soaps are made the old-fashioned way, one batch at a time, utilizing the cold process method. We promise to continue the never-ending process of researching new ingredients, refining quality and adding the finest products to our line. Experience the wonders of our natural handmade products

Welcome New Members!

AromaWeb | Wendy Robbins | Michigan
* AromaWeb is one of the world's most recognized and respected informational aromatherapy sites. AromaWeb features a vast repository of aromatherapy related articles, EO profiles, recipes, an indispensable aromatherapy business directory and book descriptions. AromaWeb offers retailers, wholesalers and educators with a vast, targeted market to promote their products and services. Visit AromaWeb's Advertising Information area to learn how you can take advantage of AromaWeb's advertising opportunities. Banner design services are available.

Sisters Wishes
* Sisters Wishes is a aromatherapy mobile boutique offering custom scented bath and body products. We also offer an organic line which includes homemade products such as massage oil, body balms, butters, and shower products that contain natural oils and shea butters.

Frieda's Bath
* Handmade bath products.

Larona Lollie | Flourish | Ghana, West Africa
* Providing our customers with quality skin care products.

Wick's Wares | Dan Wickware | Texas
* In the last seven years we have supplied customers all over the world with our personally tested supplies. We strive to have the highest quality products and that is why we can offer a 100% satisfaction guarantee. All of our supplies are created in an environmentally friendly manner.

Lily Gulch Soaps | D'Anna Catterson | Colorado
* A specialty handmade soap company which makes premium cold-processed soap using all natural, all vegetable ingredients. Pure essential oils scent our soaps and botanicals provide texture and natural coloring. Look for our new line of handmade sugar, coffee and salt scrubs, bali reef and dead sea bath salts, rhassoul clay masque and body oils. We offer natural bath accessories and attractive gift baskets and ship using natural packing materials.

Candles and Supplies.com | Cynthia Novack | Pennsylvania
* Candle and soap making supplies at wholesale prices.

Lavender Valley | Dayle Harris | Oregon
* At Lavender Valley, all our products contain our own farm distilled lavender oil. All products are naturally handcrafted at the Lavender Valley Farm in beautiful Hood River Valley. We strive to manufacture all body and home care products at the highest standards with quality natural base ingredients.

IBN Members In The News!

Ellie Trinowski of Moonshine Soaps is featured on the front page of the Lifestyle section of yesterday's edition of Gainesville Times in Georgia! Click here to read the article! Make it happen Ellie!

Rosanne Tartaro and her very talented website designer Kim Baron of Fallen Muse WebWorks have just launched SunRose's newly designed website! Looks great! Shake it up girls! I can't wait to meet Rosanne at the photo shoot next week. (If you're wondering what photo shoot, click here.)

Learn more about our members and their exciting activities by visiting their Web sites through IBN's Online Member Directory, now with 4 ways to search: (1) by state/country; (2) by member business name; (3) by keyword search; or (4) using our new alphabetical listings.


2. Lifestyle CEO Lineup: Paula Deen of Paula's Home Cooking Joins Me On Today's Show!

\Life.Style CEO\n. A person who owns and manages a business, not solely for financial gain, but also to enjoy the personal rewards of entrepreneurship, independence, flexibility and fun.

Hey y'all! Yes, your dreams can come true -- and then some -- and today's guest is here to prove it! Living with agoraphobia and a crumbling marriage, Paula Deen had no money and two hungry boys to feed. So what did she do? She developed a business plan -- she made sandwiches and her sons sold them. What a plan! Today, she and her boys are living their dreams. The incomparable Paula Deen, restaurateur, cookbook author, mother, newlywed, television show host and magazine publisher, joins me today and I am just tickled pink. Can you tell?

Join Paula and me LIVE at 1:00pm EST at Global Talk Radio.com. Just click on "Listen Live" at the home page to join us! We will take caller questions and comments toll free at 800-773-0355, and callers will be entered to win autographed copies of one of Paula's most popular cookbooks! To request a show reminder before the show airs on Mondays, email me with LCEO SHOW REMINDER in the subject line.

Upcoming Lifestyle CEO Internet Radio Show Guests:

February 27, 2006:
"Bizy Mom" Liz Folger, author of The Stay-At-Home Mom's Guide to Making Money From Home will join me to discuss strategies to choose and grow the right home-based business opportunity for you.

March 6, 2006: Employment attorney Chris Farella, Esq. joins me to discuss what you need to know about interviewing and hiring employees and contractors to help your business grow. This is a great opportunity to "quiz" an employment attorney about your needs!

March 20, 2006: Mom and entrepreneur Lisa Druxman, tells us how she took a neighborhood fitness class and expanded it to the nationwide "Stroller Strides" brand of fitness classes for new moms.

April 3, 2006: Noted attorney Andrew J. Sherman, Esq. of the worldwide law firm of Dickstein, Shapiro, Morin & Olinski will join me to answer your questions about licensing and/or franchising your business. What's the difference between the two and how can you use them to expand your brand!!?


3. IBN Members To Gather In NYC For Magazine Photo Shoot!

Wondering how the 1Q issue of the Handmade Beauty Business Magazine is coming along? Splendidly, that's how! Several articles are in the cue for the printer and this week, I am meeting some IBN members in Harlem, New York, for our very first photo shoot for a story -- "How To Start Your Own Retail Store." We'll be meeting at the retail store location of IBN member Carol's Daughter! Other articles slated for this issue include a feature on a member who is using her soapmaking experience to help disadvantaged women in her hometown, advice on how to sort through the home-based manufacturer products liability issues that are driving so many people nuts, a new column from an attorney on how to hire employees and contractors to help your business grow and the unveiling of the 2006 Handmade Beauty Business of the Year!!

Please support our magazine sponsors! Subscribe here. To learn how you can associate your brand with the first and only full color print magazine representing our growing industry, click here to request our Media Kit!


4. Handmade Beauty Trivia Question: last week's winner was Ellen Chappelle of Mill Creek, Washington. Ellen won some Soothing Shaving Oil, courtesy of IBN member Von Natur!!

Last Week's Question:
What date has been set for this year's National Sense of Smell Day?

Last Week's Answer: April 29, 2006

This Week's Question: Today's guest on the Lifestyle CEO Show has two sons. State their first names and the name of their new travel show, which is slated to begin airing soon on the Food Network.

Be the first to answer correctly and win something delicious!

Please read the contest rules here before submitting your entry. Put "TRIVIA CONTEST ANSWER" in the subject line or your answer will not be considered. While time does not permit me to respond personally to all entrants, the winner's name will be announced in the next newsletter!


5. Handmade Beauty Product Review: Alpha Skin Care Roundup

I met Alpha Skin Care's owner, Eugenia Bushmich, at the Lifestyle CEO Conference last month, but I've known her for the years she has been a member of the Indie Beauty Network. Eugenia manages to make some wonderful products while still holding down a full-time job. Lucky me, I got to try several over the past few weeks.

Antibacterial Aromatherapy Foot Spray
4 oz. | $10.00

At the Alpha Skin Care website, this product is listed in the men's section. I started to offer it to my husband, but decided to spritz and whiff myself first. On second thought, I kept it for myself. He's wouldn't slow down long enough to use it anyway. Of course, I don't need a foot spray mind you, but this one made with lavender, tea tree, cypress and sage essential oils is just the ticket to make sure of that. It's tingly going on the feet and it smells wonderful -- not strong and pungent like so many foot sprays that I find way too heavy on the tea tree oil. This is a strongly made product, but the balance of essential oils is effective without being overpowering. A complementary foot powder with lemon essential oil is also available.

Herbal White Clay Masque/Scrub
4 oz. | $12.00

I mixed this combination of kaolin clay and ground herbs and oats with water, and it made a wonderful scrub for my skin. It's a good masque too. I like to mix it with water and then wash my face with whatever IBN member handmade soap is in my bathroom at the time! It cleans and exfoliates my skin gently and leaves it soft and refreshed. If I'm in the mood for a masque afterward, I mix it with more water or rose hydrosol if I have any and apply it. I let it sit for a while and rinse it off. If it's handy, a dash of essential oil (lavender or rose are my favorites!) tops it off beautifully. 

Anti-Wrinkle Shea Butter Eye Cream
1 oz. | $26.00

Ahhh, shea butter. But this is no ordinary nut oil. Eugenia combines it with some delicious essential oils and base oils to make one of the best facial creams I've tried in a while. Some of the best essential oils for dry skin found their way into this light cream that is perfect for my dry winter skin. I don't use it near my eyes because of the essential oils, but everywhere else, I'm slathering it. Pure rose essential oil, carrot seed essential oil, chamomile essential oil and others, combine with rose hydrosol, coconut oil, shea butter and evening primrose oil (and more!) to make this fluffy emulsion that my face just laps up with abandon.

If you're looking for products made with pure 100% essential oils and mixed to delightful proportions for wonderful aromatherapy and skincare benefits, this is a really nice line to try. There are no fragrance oils in anything and I find that I can breathe everything in deeply without getting a headache, plus I feel relaxed and revived after smelling and using the products. You can get all of them and more (including some mineral makeup too!) at Alpha Skin Care.


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6. Feature Article: Passion, Power and Progress
by dM

What The Heck Are You Up To Anyway??!

I remember meeting Anne-Marie Faiola of Bramble Berry, Inc. by phone in 2001. She called me one day, introduced herself and said, "I just heard about this Handmade Toiletries Network. What is it and what are you trying to do with it?" (Back then, IBN was the Handmade "Toiletries" Network.) After straightening up my back and putting on my best voice, I described IBN, which at that time was barely over a year old. A-M (as I now refer to her in our numerous email exchanges) and I became fast friendly colleagues and after an hour long conversation, we hung up the phone. Shortly thereafter, I processed her membership application. For me, it was a fun beginning to an inspiring and long lasting relationship.

A-M describes herself as a "craftsy girl" who before trying her hand at soapmaking, was adept at rubber stamping, knitting, decoupage, papermaking and painting. She wasn't looking to add a new hobby when soapmaking happened along in the form of the purchase of $30 in handmade soap made by someone else. "Hey!" A-M recalls saying. "I could do this myself AND save money!" Little did she know that the accidental introduction to a new craft would help make her a wealthy woman.

To Market To Market

According to A-M, if there's one thing that's more important than anything else in business, it's marketing. "We've all seen terribly formulated products out there, selling for a fortune," she says. "They do it by marketing the heck out of their products through advertising, product design and confidence. You've got to have a hook to get people to try your products," she explains. "Then you have to have the products to make those customers come back for more."

Marketing is also important, even if you think you don't have enough money to do it. According to A-M, who launched Bramble Berry in 1997, lack of money is always a problem for a start up business. "Any small business has no money and ours was no exception," she says. Like many start ups, A-M could not find an investor so she put all of the company's bills on credit cards for the first few months until the money started slowly coming in. Today, it's no longer as big an issue, and what makes it best of all is that A-M loves what she does.

The Power is the Passion

You can see from the photo here that that A-M loves what she does -- just look at that smile displayed during the September 2005 taping of the DIY Network show where she demonstrated how to make some handmade beauty treats. "I love what I do so it makes it easy to come to work every day," says A-M. "Most of the time, it doesn't even feel like work," she beams. A-M says that if you are absolutely passionate about what you do, you'll have the commitment it takes to see your start up business through to success. "I get to try all the latest ingredients, and that is the kind of fun for me that never ends," says A-M. It's this kind of fulfillment that allows A-M to work up to 90 hours a week at times. "Bramble Berry is an incredibly rewarding job with intense challenges and highs and lows. I wouldn't trade it for anything and love my job and what I do even more than ever. It's amazing to me that I still find such fulfillment after nine years in the same job!" says A-M.

Passion Makes Progress

If you are a handmade beauty buff these days, you'd have to be living in the dark ages not to know about Bramble Berry. From humble beginnings, it has progressively grown into one of the most profitable and reliable suppliers of handmade beauty ingredients and manufacturing supplies in the nation. A-M runs the whole shebang from a warehouse in Bellingham, Washington. The business is about 85% wholesale, but these days, she's spending a lot of time at her retail store, Otion, where she's pictured at left helping some customers make some goodies.

A-M has continued to renew Bramble Berry's membership in IBN ever since that day in 2001 when she called to ask me what on earth I was up to. I'm so glad she did because working with people like A-M who put their heart and soul into their business is what IBN is all about. If you're in need of some inspiration, a little fun hobby project or want to get some supplies to start your own business, do yourself a favor and head on over to Bramble Berry's website. It's fun, educational and contagious!


Best & Success!!
Donna Maria
Editor, The Handmade Beauty Connection
The Indie Beauty Network | www.handmadebeauty.com


Copyright (c) 2000 - 2006 by The Indie Beauty Network (IBN) and Donna Maria. All Rights Reserved. Unauthorized distribution or reproduction is prohibited. IBN does not necessarily endorse any product, event or ideology featured in The Handmade Beauty Connection (HBC) or on IBN's website. All information is provided on an "as is" basis and no express or implied warranties are given. Any use of the information contained in the HBC or on IBN's web site, including recipes, is solely at your own risk. IBN and Donna Maria disclaim any liability in connection with the use of all recipes, products reviewed and other information. Except for sponsorships, HBC refuses compensation from companies to feature or mention their names or products. Opinions expressed in any Product Review are personally those of the reviewer and do not represent the views of IBN, Donna Maria (unless she is the reviewer) or any other person or company.

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