Advertise With Indie Beauty.com
Welcome to IndieBeauty.com's Advertising Information Page!
The Indie Beauty Network (IBN) is the leading trade organization representing the independent (indie) beauty industry including soaps, cosmetics, fragrances, candles and aromatherapy products. Since forming in 2000, IBN has grown to over 500 members in 5 countries and attracts tens of thousands of page views per month from persons interested in keeping their finger on the pulse of this growing industry.
What does this new breed of innovative handmade beauty buffs and handmade beauty business entrepreneurs need? They need access to reliable industry information, as well as our popular weekly online newsletter, the Indie Experience. Published since 2000, The Indie Experience is a companion product for our website, drawing thousands of page views with each weekly publication. Our site is "sticky," meaning users come back again and again, and page through our site as they search for and find useful, original, fun and information information.
Users page through our site at a rate of hundreds of thousands of hits per month. In January 2007, the site received nearly 200,000 individual page views!! This is typical since the site is so content rich. As our users visit us, they view the ads of those companies whose brands are known as the most reliable and recognized in the industry.
Choose From These Topics To Learn More About How You Can Advertise On IndieBeauty.com
- IndieBeauty Helps Advertisers Reach Their Target Market
- IndieBeauty Users Are Loyal
- IndieBeauty Offers You A Way To Invest In The Future Of A Growing Industry
- Run Of The Site Advertising Offers Maximum Impact At A Competitive Price
- Advertising Rates
- Server & Traffic Statistics
- Discount For Members Of The Indie Beauty Network
- Changing Your Ad In The Midst Of An Advertising Period
- Ad Characterististics
- Sending Us Your Ad
IndieBeauty Helps Advertisers Reach Their Target Market
IndieeBeauty advertisers use our site to help build their brand as a leader in the handmade
beauty industry, and to help increase their sales.
By reaching our highly targeted and specific niche market of handmade beauty enthusiasts, from beginners and hobbyists to leading
manufacturers and raw materials and packaging suppliers IndieBeauty.com provides a compelling way for advertisers to reach an audience that is eager to
learn and do business online.
IndieBeauty offers advertisers benefits unavailable anywhere else. We bring you a highly targeted audience that sees your ad on every page in our site, thus increasing industry awareness of your brand. We partner with you, our advertisers, to stimulate interest and sales.
- A highly targeted audience. IndieBeauty users come to our site for one of two main reasons: (1) to find and do business with IBN members and/or (2) to page through the extensive archives of the Handmade Beauty Connection online newsletter. This translates into your ad being viewed by a highly targeted group of users who enjoy our original content and spend hours consuming it. As they do, they see and respond to our advertisers' messages.
- Our page views are your page views. Some websites offer you a very low yearly rate for a basic listing on their site. They attract your attention by indicating that they receive millions of page views at their site each year. But if you want to know how your business benefits from their traffic, you need to know how many page views occur at the page on which your business is listed. At IndieBeauty, we make this easy ... our page views are your page views. As a IndieBeauty advertiser, if our site receives a million page views, your ad receives a million impressions because it appears on every page in the site, including the home page. And you don't have to share your advertising spot with any other companies because we don't rotate them.
- More than a business listing. IndieBeauty advertisers benefit by purchasing a reserved spot for their ad only on each and every page of the site. They don't share your ad spot with anyone else. There is also a maximum of 8 button ads (down the right side of each page) and 2 banner ads (one at the top and one at the bottom of each page of the site) throughout the entire site so our advertisers' business' are highly visible to a very targeted market. Since you're on each page in the site, including the home page, no one has to "look for" you. You're always right there. They don't need to remember the name of your business or where you are or what you sell. You are right there at every page they scroll through.
Whether its business-to-consumer or business-to business commerce, IndieBeauty is the Web site of choice for businesses that want to be highly visible and recognizable to their customers.
IndieBeauty Users Are Loyal
IndieBeauty users trust the IndieBeauty brand because we have proven ourselves as the trade organization that delivers. Our easy to remember name capitalizes on "Handmade
Beauty," the term fast becoming industry standard for products that are made by hand from scratch by small to mid-sized companies around the world. We provide quality and quantity when it comes to
handmade toiletries-related information and our members and visitors know that we deliver
results and original content unavailable anywhere else on the Web. We update our site and check our links frequently to minimize errors, eliminate broken links and keep the site fresh and timely.
IndieBeauty Offers You A Way To Invest In The Future Of A Growing Industry
While reliable statistics are hard to come by, it is clear that the handmade
beauty industry is growing at a rapid clip. Consider the following:
- The Indie Beauty Network, the leading trade organization representing the interests of handmade toiletries manufacturers, which accepted its first membership application in late March 2000, grew to nearly 170 members in its first year, and at the end of 2002, boasted over 350 members. As of January 2004, IBN had membership of nearly 400!! Today, in early 2007, there are over 500 members in 5 countries.
- The Indie Experience Newsletter, devoted to promoting the unique benefits of handmade beauty products, has welcomed and maintained over opt-in 4,200 subscribers since its first issue was published in January 2000. The popular newsletter, which is 100% opt-in, maintains its subscribers with a very low unsubscribe rate.
- MangoButter.com, one of IBN's companion sites which launched in September 2000, enjoyed an average of nearly 50,000 Web page views from visitors in 13 countries within its first 90 days of operation, long before the site was even listed in major search engines. Today, the information-packed site enjoys nearly 30,000 page views per day.
- In 1996, Storey Books, known for its herbal bodycare books, published 2 herb-related books containing bodycare recipes. In 1999, it published 20, and in 2000, it published many more, while dozens of other publishers joined the bandwagon adding "how to" toiletries related books to their book lists.
The handmade beauty industry is now a force to be reckoned with in the beauty industry, and all signs point to continued growth into the new millennium. IndieBeauty has been and will continue to lead the way toward continued growth by making it easy for businesses and serious hobbyists alike to find the materials they need to make their own beauty products. In so doing, we bring our advertisers a highly targeted group of motivated individuals who come to IndieBeauty to discover and do business with companies that supply the products they want to buy.
IndieBeauty.com attracts a new age of health enthusiasts who want to exercise their options by using healthier, more natural products on their skin. By and large, these people turn directly to the Internet for product information and online purchases.
Today's dedicated hobbyist is tomorrow's professional beauty products manufacturer. Today's small soapmaker is tomorrow's new industry trendsetter. With IndieBeauty.com, your message reaches these individuals who are just beginning to make choices about brands, products and ingredient sources in a market quickly flooding with suppliers. If you want your brand to be entrenched, now is the time to partner with us to make a powerful investment in your future revenue stream.
Run Of The Site Advertising Offers Maximum Impact At A Competitive Price
Run of the site is our maximum widespread brand awareness program ensuring the highest exposure for your brand by showcasing your button on every page within
IndieBeauty.com, including front of site. Each time a user moves to another page within the site, your ad will be there for them to view. Our ads increase your brand awareness across categories and search requests. Your run of the site ad can be placed at the top or bottom of each page within the site in our banner ad spots (468 x 60 pixels) and/or on the right side of each page in our smaller button ad spots (120 x 90 pixels).
Advertising Rates
Ad Rates For Run Of The Site Ads Are:
Ads run on a six-month term. There is no click through fee for members of the Indie Beauty Network.
Button Ads - 9 positions:
Button Position #1A (top, directly to the right of HBN's logo
in the upper left corner) - $90.00/month /click-through
Button Position #1B (top, directly underneath our exclusive Featured Member Rotating Ad) - $100.00/month
Button Position #2 - $95.00/month
Button Position #3 - $95.00/month
Button Position #4 - $85.00/month
Button Position #5 - $85.00/month
Button Position #6 - $75.00/month
Button Position #7 - $75.00/month
Button Position #8 - $75.00/month
Banner Ads - 2 positions, number 1 at the top and number 2 at the bottom:
Banner Position #1 (top) - $125.00/month
Banner Position #2 (bottom) - $50.00/month
As you can see, ads with higher visibility within a page are priced higher than ads with less visibility. Thus, a Button Ad in the #1 position is priced higher than a Button Ad in the #5 position. Similarly, a Banner Ad in the top position is priced higher than a Banner Ad in the bottom position.
At present, IndieBeauty does not offer rotating ads. This means that you do not have to share your ad space with any other business. Because your ad is not rotated with other ads, you are in essence the exclusive owner of whatever space you choose for the entire period of time during which your ad runs there.
Our Run Of The Site Ads are perfect for:
- Businesses that desire to entrench their brand as a leader in the handmade toiletries industry
- Businesses with existing brand name recognition that desire to maintain their competitive edge
- New businesses with aggressive marketing campaigns that want to make a significant statement as they enter the industry by becoming a prominent player early on
Server & Traffic Statistics
IndieBeauty.com uses an independent third party firm for tracking advertising, and we provide our advertisers with monthly statistics that complement their own tracking mechanisms to track ad progress. Independent verification of our traffic statistics are available upon request.
Changing Your Ad In The Midst Of An Advertising Period
During the course of your advertising period, we will alter or replace your
ad and/or change the URL with which it links, upon request for a fee of $25
per revision. This is done on a case-by-case basis, so please advise us if
you require this service.
Ad Characterististics
IndieBeauty adheres strictly to these requirements for all ads. If your ad does not meet these requirements, it will be rejected and we will notify you of what you will need to change in order for your ad to appear on the site.
- Ads must not contain any profane, illegal, obscene, racist, hateful, fraudulent, pornographic, sexually explicit or otherwise objectionable material. IndieBeauty reserves the right to reject any ad at its discretion.
- All ad images must be in GIF or JPEG format. If an ad is to be animated, it must be submitted as a single animated GIF file.
- An ad file size must be no greater than 20k. We will not accept ads larger than 20k because they adversely affect the load time of our Web site.
- Banner Ads must be 468 x 60 pixels. Button Ads must be 120 x 90 pixels, with one exception. The very top button ad (#1A, directly to the right of IBN's logo in the upper left corner) must be 120 x 60.
Ad Design Services
At present, IndieBeauty does not offer ad design services. If you are a member of the
Indie Beauty Network, Kim Baron of Fallen Muse Webworks will create an ad for you at a significantly discounted price.
Sending Us Your Ad
Ads are run on a first come, first served basis.
Due to increased spam, we have removed the form we once used to receive messages from people who are interested in advertising with us. If you would like to discuss the display of your brand at our website, please email us.
